What You See Is Not Really What You Get

I was having late lunch with the family at Ruby Tuesday’s yesterday and saw that they were offering a new dessert: cupcakes, So we thought we’d try them out since they looked yummy in the ad. They actually tasted delicious. But did not look so good. Nothing like the picture.

People don’t like ads that give them certain expectations if the actual product ends up not meeting those expectations. Ruby Tuesday’s I like you guys a lot. But you need to deliver what you make us believe.

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