After some grocery shopping at Sultan Center yesterday, I happened to find these flyers inside one of my grocery bags. they caught my attention since I knew that for the TSC Rewards program, you get 1 point for every 1KD you pay. So for a person to collect 500 points, they must have paid 500KD in total grocery shopping there.
For my family, we don’t do our grocery shopping exclusively at this place. We live close by two other mega markets and sometimes it’s only more convenient for us to buy things from there. Now for a person to spend 500KD in groceries exclusively at Sultan Center in under 2 years (because according to terms and conditions, points that are older than 2 years will expire), then they must be a real loyal customer to this place. And what does this loyal customer get as a reward after spending that much money? A 10KD gift voucher.
10KD for every 500KD. That is 2% from the total spending. And I would say the math here is a little off.
It’s not only this promotion, all their other promotions for the rewards program have similar percentages. 100 points for 3KD, 150 points for 5KD, and 600 points for 10KD.
There are also the Bonus Points and Instant Discount promotions for the rewards program. And I can honestly say that I never came across the items that are included in these promotions at any Sultan Center location. I’m sure these items are there somewhere. But I doubt there are too many of them given the fact that I never spotted any.
That said, I really think The Sultan Center needs some serious improvements on the customer’s rewards program so that it actually rewards the customer. How about raising that percentage to 10%? 10KD for every 100 points would be way more reasonable. Besides I’m sure many people would benefit from these vouchers if they could be used at Sultan Center itself, instead of some unnecessary partner.